The easier it becomes for a business to collect payments for their goods and services from paying customers, the more time they will have on their hands to focus on other essentials like their processes, compliance, quality, and user experience. And focusing on those areas will definitely have a net positive impact on their overall market performance.
This is why startups and businesses that are seeking to scale pay attention to making their payment process seamless and automated. The goal in scalability is to have to deploy less resources while collecting increasing revenue as a business. For instance, a business that doesn’t have to hire and pay cashiers because their payment process is automated will find it easier to focus on growing their product offering and market penetration than one that does have to hire and manage cashiers.
A cursory look at the top startups and businesses that have scaled massively since the past decade will show that they all have one thing in common: they all offer their customers or users automated and seamless payment models. A few of such startups on the global stage that come to mind readily are Uber, Netflix and Upwork.
A prime example in Nigeria is God Is Good Motors, GIGM, estimated to be the largest inter-state transport service provider in the country. The company has massively scaled in the inter-state transport business in Nigeria by pioneering automated payment models in that sector. While their competitors were still making use of cashiers, GIGM started offering automated online and USSD payments to their customers, and then focused on improving their user experience and their bus fleet.
Predictably, customers tend to gravitate towards product offerings that are more seamless to interact with, so they started traveling more with GIGM and their market share skyrocketed. And after a while, competitors who felt left behind had to start trying to catch up by offering innovative payment models also, but GIGM is already ahead.
Most people who make payments in Nigeria do so in naira, and most businesses prefer naira payments. However, as crypto adoption has been growing, more and more people have started seeking for ways to make payments using their cryptocurrencies. But businesses still prefer receiving naira payments, so what is to be done? Use Cash-in mobile app!
With Cash-in App, merchants and businesses have no need to interact with cryptocurrencies or physical naira notes at their point of sale. They simply receive the naira value electronically in their bank account instantly when their customers pay them using crypto.
Also, paying customers need not bother about first going to exchange their crypto into naira before going to the merchant to make naira payments because Cash-in App automates everything for them in a seamless way. Just send crypto to the merchant’s Cash-in address, and they’ll get its naira equivalent in their bank account immediately.
Cash-in App is a virtual asset service that aims to create harmony between digital assets and fiat. It’s goal is to support businesses to grow their revenue by seamlessly collecting payments in crypto but receiving its value in naira instantly. In this way, businesses that use Cash-in App are fully protected from the price fluctuations in the crypto market, and have no need to bother about going to exchange the collected crypto payments into naira via unsafe OTC platforms or cumbersome P2P exchange platforms.
